The 25 Days of GIFts campaign was inspired by advent calendars and the excitement of counting down to the holiday. The campaign was centered around the Love to Give collection, where a portion of the proceeds is donated to a charity and a different product was featured each day.
The campaign evolved as it progressed and later GIFs included the product animating as well as the 'page' turning and the sparkly reveal.
GIFs were posted across all of Neiman Marcus' social channels including Instagram, Facebook, Pinterest, and Twitter. The campaign got recognition in Luxury Daily (article here).