Logo, Business card and Etsy store for MST GEMS
Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Photoshop CS5, Adobe RAW Plug-in, Canon D20 Digital SLR Camera
Photographer, Graphic Designer
I was hired to set up an Etsy store for the owner of MST GEMS, a beaded jewelry designer.
The client described her work as playful and whimsical and together we picked out a suitable typeface to be used for the 'MST' part of the logo. Offsetting that with a more simple, handwritten typeface for the 'GEMS' helped balance out the mark, keeping it professional. In order to add additional whimsy, the card and site banner included the logo at an angle, making the static mark more dynamic.
After creating the logo and business card designs, I was also in charge of professionally photographing all the pieces for sale, editing the photos and listing them on the Etsy site.
Descriptions and prices were given to me by the owner.