NM POLYVORE REFRESH

In an effort to remain current with social media trends, Brickfish proposed a content refresh for Neiman Marcus' Polyvore.

Beginning with research into the platform, I gathered intel and inspiration from popular contributors as well as similar themes seen across the channel. The proposed and accepted refresh included larger products, consistent branding along the bottom edge, a square format with cropped images, and the addition of small text elements to give the posts an editorial magazine-spread feel.

Additional strategy was also recommended including combining collections with sets, adding more men's, beauty, and home content, and including sets featuring weekly blog posts.
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