Hip Hop Information Technology Tour

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Hip Hop Information Technology Tour Bus wrap and Logo
Adobe Illustrator
Student work

An individual school project where our goal was to design a logo and bus wrap for a traveling educational program that used Hip Hop culture and technology to help teach children mathematics.

I created two versions of the logo, a static one (seen in cyan) to be used for letter heads and business cards, as well as a more dynamic logo to be used for materials for the children, including the bus wrap. The former acts as a more typical logo while the latter becomes like a graffiti tag and is altered in such a way to become cool, hip and edgy - appealing to the children.

I designed the bus to be colorful, fun and eye catching and used circuit board and mathematical motifs to create patterns that covered the bus.